A high-profile new breakfast-television show in Britain has employed digital out-of-home LED screens to generate excitement over its launch.
The countdown ran for three days, after which – with the show now airing daily – the LED screens switched to tactical messages previewing the next morning’s edition. “The campaign is designed to announce the exciting new breakfast format and build interest in the show’s content. We have been able to harness the flexibility of digital outdoor media and sync it with all online communications instantly at the push of a button”, Lucy Scott, team manager at Bartle Bogle Hegarty, was quoted as saying.
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